transmedia storytelling: superman.

Transmedia storytelling is basically the telling of a narrative or story across multiple media platforms. Transmedia stories allow for the same story to be explained and engaged with differently by audiences depending on their medium – as the medium is the message. This is effective as audiences can contribute to the narrative by adding content, discover different aspects of the story on different platforms, and motivates engagement from likeminded people. Continue reading “transmedia storytelling: superman.”