legacy vs. social media.

With the plethora of media platforms available 24/7, it becomes hard knowing where to go and what to trust when searching for information on topical issues. Although legacy media may never go away, Australian audiences are steering towards other sources to find information about an array of topical issues. 

Last year, the Reuter’s Institute conducted their 2016 Digital News Report which examines the ways in which people engage with all different forms of news. From the 50 000 people surveyed, the institute found that 51% of people use social media to access news. This result shows the changing behaviours of audiences globally; as consumers are becoming aware of the growing bias and #fakenews that surrounds legacy media platforms.

Furthermore, a staggering 39% of Australian’s say that they ‘think they can trust most of the news most of the time’; another example highlighting the shift in attitudes that we are seeing in audiences now.
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Although there is this shift, audiences still utilise legacy media platforms such as print, radio, and television to access news. However, it is becoming outdated with this significant rise in audiences online presence, and awareness of the potential bias held by such media platforms. Such extensive bias comes from the media companies owner/s, as they control the filtration of news stories.

For example, Rupert Murdoch owns many different aspects and platforms of legacy media, (for example, 100% of Newscorp Australia, and 50% of Foxtel) thus, he has the power to filter what his companies produce.

Why is this important? Well, with Murdoch’s power, he and his team have the immense ability to control what you see and how truthful it is – gatekeeping. From hacking into the phones of royals, celebrities, and a young deceased girl, Murdoch has seen serious low points in order to curate a story.


Back to the rise of social media real quick though, 48% of Australian’s surveyed use Facebook as their source of news. Popular Facebook page ‘UniLad’ for example, often shares stories, videos, and images of contemporary issues that are sent in by their followers. Recently, they shared an article titled “Why We Shouldn’t Watch The Disturbing Footage From The Westminster Terror Attack”. The article shared why people need to stop sharing photos from the recent terror attack in London, as they were disturbing images of people’s loved ones. This issue contrasts with the paradigm of legacy media as it goes to show the difference in social and traditional media forms.

Social media allows people to share things actively and quickly, however there is no one to monitor what it is that is being shared, other than the audience itself. Whereas traditional media platforms rely on passive consumers who believe everything they read. With the use of gatekeeping as well, these platforms can control the flow of appropriate and offensive content much more efficiently…

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Stay Curious,













Author: rubytoohey

curious. inquisitive. thinker. creator. student.

4 thoughts on “legacy vs. social media.”

  1. Hey Ruby,
    I really enjoyed this blog, and the way you approached the topic. I found the graphs of Australia’s main source of news intriguing, and they were a visual that successfully helped me gain an insight into the millennials forever altering access to news. You present your ideas in such a way, that keeps people wanting more, and I love the gifs. The mention of gatekeeping is a good point, and relevant in our changing society, with there being less control of what is being shared. The Westminster Attack being a perfect example of this. Keep it up 🙂

    Liked by 1 person

  2. Hi Ruby! I loved how many links you put into this post! So much pink I didn’t know where to start but I genuinely love how you used the page UniLad as an example because I am a massive fan of theirs and I think they really fit into the model of actual social media. The final tweet you posted was also a great final impact that I think will get a lot of people questioning social media gatekeepers. I think some more gifs would have made this post a bit more lively but I really appreciate all the research and hard work you put into this. Keep blogging you beauty!

    Liked by 1 person

    1. Noted: keep the gifs coming. hahaha will do, thank you so much for your feedback! I too enjoy the content UniLad shares it’s actually quite relevant, and I like the fact their followers often send in the videos and articles…an example of citizen journalism perhaps? hahaha xx

      Liked by 1 person

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