gettin’ crafty.

Craftsmanship is more than just being creative homies. It’s a humanising process, allowing for creation, customisation and individuality! In an era of digitalisation it’s kind of EVERYTHING. Here’s the deets…

The pre-industrial era was a time of artisanal production and subsistence living. As there was no machinery or digitalisation, goods were made by hand. What was produced was generally made for the family by the family, or by ‘cottage industries’ (small businesses); people weren’t capable of transforming concepts into products as there was no capacity to do so.

Taking a step forward into industrial culture, the industrial revolution took society from being predominately agricultural, to that of a manufacturing powerhouse. The newfound ability to transform ideas into tangible products or services for society to use, allowed for mass-production on an assembly line. For example, the ‘Spinning Jenny’ was used to spin wool and cotton, which significantly impacted the textile industry.

Now we find ourselves in the post-industrial era, where digitalisation and customisation are at the centre of production. The benefits of digitalisation are paramount as, unlike during industrialisation, ideas and concepts can be easily created and customised as to best adapt to individual desires. Processes of digitalisation involve:

Rapid prototyping – quick development and fabrication of ideas/designs.

Experimentation – testing the numerous prototypes to find and adjust faults, as well as identify strengths.

Error discovery – allowing for mistakes to be made and corrected during means of production.

Modifications which lead to unexpected outcomes – willingness to change and alter the concept, product, or method of production in order to generate final output.

This craft-methodology is beneficial in a “post-industrial culture of customisation in 3D production and consumption. A good example of this post-industrial culture in use today, is the recently constructed house in Moscow, which was 3D printed.

The house cost $10 000 to construct, which contrasts to the average cost price to build a house in Australia which is $155 000. The house was a part of a showcase from Russian company Apis Cor. to display it’s innovative technologies in 3D printing and it’s potential uses. With it only taking 24 hours to be ‘3D printed’, this form of housing construction could be the way of the future. It has the capacity to build houses quickly and affordably to meet the demands of a rising population. The house’s unique architecture was done with a purpose to display the flexibility in design that the 3D printer has.

The world is constantly advancing and we gotta👏🏽keep👏🏽up👏🏽people! So like brb, just 3D printing my mansion…


Stay Curious,





Author: rubytoohey

curious. inquisitive. thinker. creator. student.

4 thoughts on “gettin’ crafty.”

  1. I like how you have so clearly understood and synthesised the content taught in this lecture. You have helped me better understand this challenging topic, in regards to craftsmanship etc etc. I would like to suggest, however, that you steer away from academic writing, as your post tended to sound more like an essay rather than a blog post. Maybe add some first person language or humor in the post to make it more entertaining to read. Also, what were your thoughts on the style of this week’s lecture itself? If you have a look at how the internet has fostered the simple craftsmanship of people like Thomas Sanders and Jeffree Star, that might give you a better understanding. Otherwise, Well done!

    Liked by 1 person

    1. Thank you! Will definitely take that into account and make a few adjustments, I wrote this too quickly I think hahaha. The lecture this week I found so jumbled and confusing but we discussed this in the tutorial and said it kind of reflected the internet. As this colossal jumble of things that we somehow navigate through ahah. Will definitely check out Thomas Sanders, and I know a lot about Jeffree, he’s really done well for himself starting out simply on MSN. Thank you for your feedback! Xxx

      Liked by 1 person

  2. I really loved your use of hyperlinks in your post. I found it super easy to read and your examples really put each industrial culture into perspective! I think this could be enhanced by your personal thoughts on content 🙂 Keep up the great work!

    Liked by 1 person

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