the medium is the massage.

Marshall McLuhan’s aphorism ‘the medium is the message’ was introduced to the world in 1967, in his book mistakenly titled by the print company as, ‘the medium is the massage’. McLuhan’s point expressed in his book till stands true today, he argues that the impact of the medium itself is more significant than the content it carries.


For example, the internet has become a global village where there is content readily available for anyone and everyone. Looking at the internet understanding McLuhan’s idea and theory, the significance of the internet is not in it’s readiness of content, but instead because it has created a world where content is expected to be immediate and endless.

Screen Shot 2017-03-18 at 8.55.29 pm.png

‘Understanding Me: Lectures and Interviews’ is a book of McLuhan’s unpublished lectures and interviews which explain many of his theories, and ideas. Included in this book is a detailed example of ‘the medium is the message’. In this example, he explains that a …motor car is not a medium. The medium is the highway…” his analogy describes the car as a “...FIGURE in a GROUND of services. It’s when you change the GROUND that you change the caras the car does not operate as the medium, but as one of the effects of the medium.


The medium is the message. This is merely to say that the personal and social consequences of any medium / that is, of any extension of ourselves / result from the new scale that is introduced into our affairs by each extension of ourselves, by any new technology” 

– Marshall McLuhan

Stay Curious,









Author: rubytoohey

curious. inquisitive. thinker. creator. student.

3 thoughts on “the medium is the massage.”

  1. Hey ruby, you’ve written and analysed the ‘medium is the message’ really well, making it understandable and also giving examples to help wrap the reader’s mind around the statement. Also, the links you have given are really interesting reads!

    Liked by 1 person

  2. I thought you encapsulated the meaning of ‘The medium is the message’ wonderfully. To really engage the reader you could try incorporating your own thoughts on the topic.

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s